The storage and processing of the data generated by Google Analytics is based on Art. 6 para. 1 lit. f) GDPR. As website operators, we have a legitimate interest in analysing your user behaviour in order to optimise both our advertising offer and our services.
Google is certified under the so-called Privacy Shield Agreement and thus offers a guarantee that European data protection law is complied with (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). We use Google Analytics only with active IP anonymisation. IP anonymisation means that the IP address of the respective user is reduced by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there.
As part of our assignment, Google will use this information to evaluate your use of our website, to compile the activities within our online offer and to provide us as website operator with further services associated with the use of the online offer. The IP address transmitted by your browser is not merged with other Google data.You can prevent cookies from being saved by selecting the appropriate option in your browser's system settings. However, you are advised that in this case you may not be able to use all the functions of this website. Furthermore, it is possible for you to you prevent the data generated by the cookie and related to the use of our website including your IP address and the processing of this data by Google by downloading and installing the browser plug-in available via the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Muenster, May 2018